Umai Sweetened Condensed Creamer

Project Description

Based in Bangkok, Thailand, Double Dee Co., Ltd. is a conglomerate of fast growing customer focused companies.

Double Dee contacted SPS Design Studio to help brand a new product they recently launched in Vietnam. The product is a Sweetened Condensed non-dairy Creamer and our brief was to focus on Japanese influenced design with a modern presentation. We were also trusted with the task to brainstorm suitable name choices for the product.

We came up with the name Umai Sweetened Condensed Creamer and designed a variety of visuals that represented a Japanese theme with the use of Mount Fuji, Bonsai trees and cherry blossom trees. The colours we opted for was a gold/creme and green base making way for a very clean and warm feeling associated with the brand.

The product was a fantastic success, and is now sitting in supermarkets all over Vietnam available for purchase.


Project Details
Date September 15, 2014
Client:Doube Dee Co., Ltd.