Project Description

Complete Story sell premium Korean cosmetic products throughout Asia. They approached The Soot Yard Design Studio to design and brand a new facial range they were due to launch in 2015.

The company wanted a clean display, using white space and pink tones. We incorporated the idea of using the tree with leaves to represent their many products, allowing the colour of the tree and leaves to change with each range or set of products. The outer packaging was also designed and mocked up by us. We incorporated the tree symbol into this also and reversed colours slightly for more impact and to draw attention when on shelves.

The company have since launched their product range, and are continuing to work with us to develop a new and exciting series for their 2016 launch.

Project Details
Date November 12, 2015
Client:Story Seoul