Food for thought thailand

Project Description

Food for Thought Thailand is a new business venture aimed at delivering fresh food and goods daily to the residents in Bangkok. Their long term plan is to expand this service into regions all over Thailand.

They appointed The Soot Yard Design Studio to define and create a brand for their delivery business, and produce ideas for various packaging and marketing materials.

We worked closely with the company owner to form a design that was modern, clean and playful. Their aim was to have their logos printed on the many delivery vans throughout Bangkok, making their brand easily recognisable.

They opted to make use of the acronyms ‘FfT’ to help represent the brand within their logo.

To operate the business they needed a fully functional eCommerce website capable of handling the fresh food orders daily. We understood their concept and came up with a responsive website using their brand colours to create a CMS website. (website currently under construction)

Project Details
Date January 28, 2014
Client:Food for Thought Thailand Co., Ltd.